Executive Summary

Analysis of Q4 sales orders reveals a strong concentration of volume within key accounts, specifically Dhanlaxmi TVS. The product mix is heavily dominated by the Jupiter 113 and Jupiter 125 platforms, with "Accessory Sets" being the primary revenue driver.

Top Customer

Dhanlaxmi TVS

Highest order volume, driven by bulk orders of Jupiter 113 & 125 accessory kits.

Dominant Model

Jupiter 113

The 113cc variant outperforms the 125cc and Activa models in total accessory sales.

Key Product

Accessory Sets

"Set of 3" bundles are the preferred purchasing unit compared to individual spares.

Dealer Landscape

This chart compares the total quantity of items ordered by each dealer. Dhanlaxmi TVS is a significant outlier with massive volume, indicating a wholesale or distribution-level volume. Shelar TVS and Balaji Auto follow as key accounts.

Insight:

Dhanlaxmi TVS accounts for a substantial portion of total Q4 orders.

Vehicle Model Share

Distribution of accessories by vehicle model. The Jupiter 113 and Jupiter 125 are clearly separated and dominate the market.

Product Category Mix

Breakdown of product types. Accessory Kits (Sets) are the core SKU, followed closely by Seat Covers.

Buying Patterns: Dealer vs. Product

This heatmap visualizes the specific product mix for each dealer. Darker squares represent higher quantities. Notice how Balaji Auto has a highly fragmented order history (buying many small spares), whereas Dhanlaxmi TVS focuses almost exclusively on high-volume Accessory Kits and Seat Covers.